Where luxury and packaging become a culture

Tony Insua

Unboxing my Burberry trench

It is well known that packaging takes a big part of a brand’s image. Unboxing luxury products is part of the experience.
This week, we have chosen Tony Insua’s video as a great example on how this unboxing experience is evolving.
Tony tried a Trench on a Burberry store but decided to order it online and feel at home the unboxing experience.

Packaging Secrets

How to improve your online packaging

There are several tricks you should take into consideration when creating your brand’s online packaging: from printed e-commerce boxes to hand written notes there are a large variety of tricks that change the unboxing experience.

Labels, tissue papers and colours play an important role for your brand’s image, see some more examples on the following link.

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